You on the hype train bro? While I’m nobody’s fanboy, I really do like what they are doing here. Take a ticket and climb aboard for a few seconds. So this commercial is supposed to be getting some airtime soon on major networks:
Along with the add campaign is the world network lookup tool found here.
You drop in your zip code and it shows you a coverage map of WISPs in your area.
WISPs can log into the interface and drop they coverage/contact information for all to see. Not only that, but it is free!
So what’s the point to all of this? Obviously the fanboys say the point is that Ubiquiti is awesome. Then you ask, what they think the underlying thought process is, and they say “because Ubiquiti is awesome!” I’ve heard some people scoff at it as well…but what do I really think about it. Well, I have a few thoughts:
One, UBNT is now a publicly traded company. This means they are worth whatever public perception provides. So this advertising helps them personally.
Second, the lookup tool helps out the WISP industry as a whole by providing a good single portal for service lookup. I feel like this is assisting users to find all of their connectivity options. As SEO picks up it will provide more exposure for WISPs and UBNT. UBNT gets more publicity, which is a win for them.
The third option is one most people probably wouldn’t think about. I’ve had the opportunity to assist Ubiquiti with some philanthropic work. Robert wasn’t verbose on any one subject, but he genuinely seemed to care about the work we were doing(to be honest it was some of the most rewarding work I’ve had the pleasure to do). In my opinion, he feels the same way about this too. Most of my best friends work in the WISP industry, and they are some of the best and most loyal people I’ve met. This will, I think, make a difference for these guys, and Ubiquiti is secretly doing it for them. 😉
So is it perfect, no. Is it a good first step, I think so. Drop me a note in the comments and let me know what you guys think.
Leave a Reply